C Mini — Project 4

Typeface Video

Design a 60-second video that highlights the unique characteristics and personality of your typeface in the context of its use and in relation to its larger type family, if that exists.Here is your opportunity to take advantage
of sequence and motion in visually describing and comparing the various forms and attributes of your typeface.

Script

Sloop Script

Designed by Robert Lipton
released in 1994
improved in 2018
drawn skillfully with the narrow broad-edge pen
inspired by master calligrapher, Raphael Boguslav

Sloop Script

Recognized for its steep angles
&
dramatic ascenders
and descenders
Offered in three weights
& Customizable

Sloop Script is…
Elegant,
Dynamic,
Humanistic,
Dramatic,
Contemporary,
Classic,

Sloop Script.

Music Selection

I looked through my Spotify and made a playlist of instrumental songs I liked. I then listened through my playlist with the adjectives I chose to describe Sloop Script and picked out the songs that I thought fit best. I ended up choosing between two songs by an artist named S. Maharba.

Both fit the adjectives well in my opinion. I picked S.I.T.W.S.M. because I felt like it would be easier to animate text to.

Planning

I decided to try to keep some of the themes from my spread and apply them to video. I wanted to use videos that added captured the same nautical themes. I found an account on Pexels called Life on Super 8 that had a lot of film footage of beaches, boats, water, etc. I then recolored these videos to match the color palettes I used in my spread. I changed the black to navy and white to light blue.

I printed off my script and then annotated it. I tried to plot out different parts of my script. I figured out what parts of the script would fit best with the music and mapped it out along a timeline.

Rather than iterating multiple videos I worked by drawing out and writing down what animations I envisioned on my final. Because of my lack of experience with After Effects I thought it would be best to leave animation for the end of the process so that I wouldn’t waste time making animations that wouldn’t be used in my final video.

As I worked I looked at kinetic type videos online and wrote down which effects I wanted to use on my video. Then later on, I watched tutorials and figured out how to do these animations on After Effects.

Final Video